A good apparel title is scannable in one glance and packed with the attributes a shopper filters on — without crossing into keyword stuffing, which Amazon punishes.
Marketplace note (Germany): German-language titles and bullet points are strongly recommended; CE marking and the EU GPSR (General Product Safety Regulation, effective Dec 2024) apply to most consumer goods.
Brand + Product Type + Key Material/Fit + Use + Size/Color + Pack. Example: NORTHPEAK Women's Merino Wool Base Layer Top, Thermal Slim Fit, Hiking, Size M, 2-Pack.
Cut filler words (Hot Sale, Free Shipping, Best) and repeated synonyms. Title stuffing like 'jacket coat jacket winter coat' reads as spam and hurts ranking.
Use sentence case or title case consistently; keep under 200 characters so it isn't truncated on mobile. Avoid ALL CAPS except the brand.
Up to 200 characters, but aim for 120-160 so it isn't cut off in search and on mobile cards.
Only if size is a primary filter for your buyer (e.g. plus-size, kids). Otherwise keep size in the variant and the first bullet.
Yes, if it's true and you can substantiate it. False material claims are a top suppression cause.
Yes — Amazon expects the brand name first, and a missing brand hurts trust and search.