Amazon's catalog team suppresses or demotes thousands of listings every week — and most sellers never see it coming. The good news: nearly every suppression traces back to a handful of predictable violations. Here are the five red lines to never cross, and exactly how to write around them.
Words like #1, Best Seller, 100%, FDA Approved, Medical Grade or Clinically Proven are automatic triggers. Unless you hold the exact certification for the exact market, don't use them. Amazon cross-checks these against registered certificates.
Your primary image must be a clean product photo on a pure white background — no Sale, Free Gift, Limited Time or price stamps. Promo language belongs in A+ content or PPC, never on the hero image.
Repeating the same phrase three times in one bullet reads as spam to Amazon's algorithm. Write for humans: lead with the benefit, use natural language, and let relevant keywords appear once.
Implied health benefits ("relieves pain", "kills bacteria") without approved claims will get a listing pulled, especially in the US and AU. Describe what the product does, not what it cures.
Placing a product in a broad or wrong browse node tanks discoverability. Match the node your top competitors use — that's where Amazon's algorithm expects the demand signal.